SPREADING THE WORD ONE SHIRT AT A TIME.
Jade Jagger and Katharine Hamnett have joined forces with the likes of the Scissor Sisters, Rihanna and Timbaland to create a new collection - Fashion Against AIDS - with H&M. All the artists involved have participated free of charge to design a range of T-shirts, tank tops and hoodies for the project, which was initiated by charitable organization Designers Against AIDS. The aim of the organization is to raise awareness of the spread of HIV/AIDS among young people. The pieces run the gamut from subtle patterns representing those affected to more overt means of getting the message across; a contribution from Hamnet - a T-shirt emblazoned with "Use a condom!" - is typically vocal.
"It's a collection that's rich in color, with considerable commitment going into every garment," explains H&M's head of design, Margareta van den Bosch. "The artists have created personal prints with a strong sense of style." And with a top price of $19.99, there's no excuse for not getting involved. H&M's Fashion Against AIDS range will be available from February as part of its younger-end Divided label, with 25 per cent of the proceeds going to HIV/AIDS-prevention projects around the world. For more information, visit www.designersagainstaids.com.
Source: Vogue UK Daily News