Monday, November 26, 2007

MAJOR BITE: JULIA ROBERTS DESIGNS ARMANI BRACELET FOR WORLD AIDS DAY

WORLD AIDS DAY IS DECEMBER 1ST.
"Stop AIDS; Keep the Promise - Leadership". - 2007 Theme.
Yup, no catchy headline today folks. In the next few days, an important campaign is coming up - World AIDS day. This day is important to me and has been since this disease has hit close to home. Started on 1st December 1988, World AIDS Day is not just about raising money, but also about increasing awareness, fighting prejudice and improving education. World AIDS Day is important in reminding people that HIV has not gone away, and that there are many things still to be done. Of course, there will be celebrity presence during this effort and recently one of Hollywood's elite, Julia Roberts is taking apart of this campaign.

Last Wednesday, Roberts designed a bracelet for sale with renown designer & long-time friend Giorgio Armani. It is the first time the Italian designer has worked with another name on a product. The leather bracelet in red or brown has a "Tree of Life" design and inside carries the initials J.R, Armani said.

"Julia has helped to create a beautiful accessory ... which will be a visible reminder of the part that we can all play in fighting AIDS in Africa," Armani said in a statement.

Armani, known for his classic, flowing clothes and subtle colors, has been a partner in the (PRODUCT) RED initiative to send funds from the sale of products to help the fight against AIDS since it started in 2006.
Armani chose the materials and colors for the bracelet.
Source: Reuters
QUICK FYI: DID YOU KNOW?
According to UNAIDS estimates, there are now 33.2 million people living with HIV, including 2.5 million children. During 2007 some 2.5 million people became newly infected with the virus. Around half of all people who become infected with HIV do so before they are 25 and are killed by AIDS before they are 35.
We all can help in some way. Let's do our part. Donate now!

EXTRA BITE
You can also check out Julia on this month's cover of Vanity Fair.
Gorgeous cover and a great article.

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