THE SCOOP: SEAN JOHN WOMEN LAUNCH

SEAN JOHN WOMEN IS BACK.

As you may have seen or heard, Sir Diddy has finally decided to do it, do it for the ladies - again. Yes, Diddy plans on giving his women's collection another shot. Sean John had difficulties launching their women's collection previously. Now Mr. Combs is preparing for several major launches before the year is over and done with. The collection is now available in Macy's and other retail department stores.

This past weekend, Diddy hosted the launch party for his new Sean John Women Collection in New York City. The spokesmodels for his campaign are the beautiful Lauren London, Cassie, and Asia from the Search for the Next Pussycat Doll show fame. (Sidenote: my favorite is Lauren, she is just stunning!) The party served up quite a few celebrities and familiar faces in attendance such as: DJ Coco Chanel, Jaslene from Top Model, Irv Gotti, Anthony Anderson and Janice Combs (Diddy's mom) and his sister Keisha also showed up to lend support.

THE PARTY

(Sidenotes: Who did that to Jaslene? I love the girl, but now she's really livin up to the those "drag-queenish" comments. And i love Mama Combs but she needs to start dressing age appropriate. She's long overdue for a "dress like you're somebody's mom, not their sister" makeover.)

THE AD CAMPAIGN

(Sidenotes: The AD's could have been better. Nothing stands out with these ad's. But I like the jackets nonethless and the ladies looks gorgeous.)